Big Data Solution

Big Data Solution

Kenscio’s Big Data Solution enables storage, cleansing and analysis of audience and campaign data and use them to optimize campaigns in real-time. This solution helps you to target customers on the basis of their profile, activities and preferences and connect them at every touch point of customer life cycle.

Data
Repository

Stores audience and campaign data from multiple information sources (Online, Offline).

Publisher’s
Data

Sources third party publishers data and perform data cleansing for media buyers and advertisers.

centralized functioning

A central location to access and manage data like mobile identifiers and Cookie ID to create target segments for digital advertisement campaigns.

Data
Optimization

Optimize the campaign results and help in optimizing the campaign for look-alike audience.