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Multi Channel Marketing & Analytics
Personalised campaigns based on inputs derived from Customer data, accumulated from multiple channels.
Why Mcmis
A marketer needs to record and study how customers move through their lifecycles over a period of time. Multi Channel Marketing Intelligence Solution (McMIS) can help in uniting all marketing efforts across paid, owned and earned mediums by integrating customer interaction data with campaign management across multiple channels.
Know Your Customer, Digitally
Create single view of your customers for personalizing your campaign.
Perform Segmentation, Precisely
Segmentation based on custom history, demography and custom attributes.
Data Driven Campaigns
Use data-driven insights to drive your campaign. Upload, analyse and deploy campaigns only to relevant target audiences for better deliverability.
Multi-channel Touchpoints
Import data received from all the communication touchpoints to drive your campaigns through complex analysis and defined parameters.
Platform Features
Multi Channel Marketing Intelligence Solution (McMIS) enables you to obtain this single view of your customers. It allows you to study their channel behaviour, activity (or lack of activity) and purchase behaviour in relation to their demographic and psychographic information.
Custom Integration
A centralized platform for managing your complete content creation, curation and delivery.
Complex Segmentation
Segmentation based on custom history, demography and custom attributes.
Visual Reporting
Visual representation of the complex analytical outputs, interactive charts.
Advanced Analytics
In-built Analytical Functionalities including CLV, RFM Analysis, and Cohort Analysis
Automation
Easy synchronization with different database, Powerful API and simple user interface.
