ACQUISITION- ENGAGEMENT
- retention
- SOLUTIONS
- KENSCIO
Real Time Email Content
Real Time Personalisation enables live content in emails even after getting delivered to inbox.
Personalized Email Content
Email content personalization based on subscriber's purchase history, registered locations, personal profile etc.
Higher Engagement
Demonstrated increase in Email engagement through better open rate, CTR and Conversion
DID YOU KNOW?
80%
of consumers shopping for mobile phones research online.
83%
of consumers want to purchase in a day!
Purchase Immediacy
is a key factor in customers’ purchase journey.
71%
of consumers commonly look for a store locator in their mobile to find a store.
69%
of consumers expect businesses to be within 5 miles of their location.
Geo-Targeting
based Personalisation is increasingly becoming too important to ignore.
92%
of consumers completely trust Recommendations from people they know.
70%
Trust customer’s reviews/opinions
Social Influence
in purchasing decisions are worthy of marketer’s attention.
70%
of adult Millenials said they can completely or somewhat relate to the psychology of Fear of Missing Out (FOMO), on being explained to them.
FOMO (Fear of Missing Out)
is one crucial aspect of behavioural attributes of new-age customers.
DID YOU KNOW?
80%
of consumers shopping for mobile phones research online.
83%
of consumers want to purchase in a day!
Purchase Immediacy
is a key factor in customers’ purchase journey.
71%
of consumers commonly look for a store locator in their mobile to find a store.
69%
of consumers expect businesses to be within 5 miles of their location.
Geo-Targeting
based Personalisation is increasingly becoming too important to ignore.
92%
of consumers completely trust Recommendations from people they know.
70%
Trust customer’s reviews/opinions
Social Influence
in purchasing decisions are worthy of marketer’s attention.
70%
of adult Millenials said they can completely or somewhat relate to the psychology of Fear of Missing Out (FOMO), on being explained to them.
FOMO (Fear of Missing Out)
is one crucial aspect of behavioural attributes of new-age customers.
Platform Features
Create irresistible, time sensitive content in real-time adding tremendous value to various marketing & promotional activities. RTP offers innovatively designed and customized features that can dynamically change email contents based on the time of opening the Email, location, device used etc. This is more of a contextual Email marketing that can make the Emails more relevant to the readers for a longer period of time.
Countdown Timer
A time contextual feature, displays time remaining till the end or start of the deal up to seconds.
Device Based Images
Display different offers, deals, events etc. based on the device used to read the mail.
Twitter Feeds
Allows showcase of live tweets from official twitter handles in an Email
RSS and API Feeds
Display live content like user rating, feedback, reviews etc. pulled directly from APIs.
Location Based Images
Display different offers, deals, events etc. based on the location where the email was viewed.
Video
Displays HTML5 videos or convert videos into animated GIFs supported by Email.
Progress Bar
Create a visual effect on urgency by showing that time is running out, using a progress bar.
Advanced analytics
Analyze user behavior by tracking location, device, time etc. of reading emails.
Facebook Feeds
Allows showcase of real-time Facebook Feed of official page in an Email
Image Optimiser
Run Multivariate testing on several images to select best image and show it to rest of the audience.
Weather Customization
Enables showcase of real-time weather condition for geo-targeting
Time Based Images
Display different offers, deals, events etc. based on specific time of the day.
Social Streaming
Display live content from social media like Facebook, twitter, LinkedIn Pinterest etc.
Multivariate Testing
Allows insertion of dynamic content to optimize the best performing one
Live Website Content
Display live content like latest products, discounts, prices etc. from website.
Integrated API
Integrate any Email Editor, ESP or Gateways with RTP within seconds for seamless performance
PEOPLE SPEAK
- How BookMyShow increased its customer engagements & CTR by over 40%?
With the ever evolving preferences of our large user base, being relevant in terms of the content strategy is imperative. This integration (with RTP) has surged our click-through-rate (CTR) by over 40%, and hence increased conversions and engagement. The more personalized our approach, the more relevant the communication, and eventually better adoption.
Watch the Full Video here
- An excerpt from our Award Winning Client Partner’s interview
It has not only benefitted the business in terms of growth, revenue and volume because of the real-time information, but it also tremendously helped us in engaging with our customers. We realized this not only from the feedback that we get from the customers, we also realized it from the fact that our open rates have gone up as high as 40-50% and the click rate has jumped at almost 100% with the introduction of real-time mailers. Thanks to Kenscio for the real-time mailers. Its really being a boon for Axis Direct.
Watch the Full Video here