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There is a new craze in Email Marketing: using of Emojis in Email Subject Lines. Kenscio brings to you a WHITEPAPER elaborating this trend and the best practices that you can adopt for winning Email Marketing Campaigns with Emojis.
Email Marketing / Dec 05, 2016
Email Throttling and Strategies to Combat it
Has this ever happened to you before? You send a handful of emails, and you check your email statistics some time later only to find that a number of mails have been deferred. Are you wondering why this happens and how to fix this? Read on.
Social Media / June 08, 2016
Build an effective social marketing strategy
Social Media is big and only getting bigger. If you are not marketing on it, you are likely missing a large chunk of your target audiences.
Real Time Personalisation / Nov 16, 2015
The Rise of Real-Time Personalization with Customer Big Data for modern Email Marketing
To what extent can we personalize the emails in real-time? How to improve customer experience through Big Data? What can be done to gain more visibility for the emails? When is the best time to send emails? How frequently can we send emails to customers? How to optimize customer segmentation to improve engagement with the customers?
Real Time Personalisation / June 02, 2014
Social Proof Marketing
Key areas that now need the marketers attention is helping the subscriber to make a straight forward decision to click and get to the main proposition page or, the action area.
Market Research Publications / March 31, 2014
Digital Marketing Report 2013
A Comprehensive Compilation of Thought-provoking and Action oriented Insights for Digital Marketers
Analytics & Big Data / Feb 25, 2014
How to Increase Product Sales Revenue through Analytical inputs
This whitepaper explains a few analytical methodologies that can help a marketer in taking appropriate actions to generate more profitable business from existing customers.
Data-driven Marketing / Feb 16, 2014
Data driven understanding of customer preference and their behaviour
This whitepaper establishes a framework of how to increase conversion rate by developing efficient and sharply targeted communication strategy.
Analytics / Jan 22, 2014
How to convert one-time buyers to repeat buyers?
This whitepaper explains a few analytical methodologies that can help a marketer in taking appropriate actions to generate more profitable business from existing customers.
Acquisition Strategy / Jan 10, 2014
Acquisition through a set of business intelligence process
This whitepaper sets out a framework for a direct marketing approach that can lead to new customer acquisition through a set of business intelligence process.
Email Marketing / Nov 06, 2012
Christmas and New Year 2013
Are you ready to get most out of the festive season?
CAsE Studies
BFSI | Insurance / Feb 10, 2015
(Award Winning Campaign) Applying Real-time Email Content for Live Action (International ECHO 2016-DMA Winning Campaign)
Online Ticketing / Dec 15, 2014
(Award Winning Campaign)The new art of Email Story telling for better conversion (Best Email Marketing Campaign of the year-IAMAI)
BFSI | Insurance / Aug 20, 2016
Driving Customer Enagagement and increasing conversion rate through Email Marketing
Online Lifestyle | Ecommerce / Aug 16, 2016
Real time personalisation of email marketing for online lifestyle company
Online Travels & Tourism / Aug 10, 2016
Real time Personalization for an Online Travel Company
Online Travel / July 25, 2016
Multi-channel Marketing Intelligence Solution for Online Travel brand
Online Lifestyle | Ecommerce / Apr 20, 2016
Customer lifecyle management-online lifestyle and accessories retailers
B2B Companies / Apr 20, 2016
Towards Succesful Business Transformation
Media | Sports Channel / Dec 13, 2015
Real Time Personalisation for a Sports Channel
Online Sales Festival | GOSF / Dec 13, 2015
Setting off customers' purchase in GOSF through Dynamic Content Personalization
Electronics / Information Technology / Nov 10, 2015
How Precise approach makes you reach better?
Loyalty Programs / Sep 07, 2015
How Kenscio delivered a custom integration to meet complex requirements of one of India's popular loyalty brand
Online Books / Magazine Subscription portal / Feb 10, 2015
How to drive awareness and increase subscription for a popular magazine for a publishing company?
Online Wine Sellers / July 24, 2014
Online wine retailer company making more sales so effective email marketing
Online Travels / Feb 10, 2014
Customer Scoring: Segmented contribution towards total revenue
Online Daily Deals / Dec 28, 2013
Why Time Deal doesn't need to create 250 mailers every month?
Loyalty Solutions / Oct 29, 2013
Integrated Web Hosting
E-commerce / Oct 19, 2013
Product Category and Behaviour based Targeting
Job Portal / Sep 29, 2013
360 degree fully automated marketing automation
Large India Retailer / Sep 29, 2013
Subscription Preference Management for large Indian retailers
Videos
Banking / May 19, 2016
Axis Direct Campaign - Real Time Personalisation
Entertainment / Jan 15, 2015
Book My Show: Client Testimonial - Real Time
Personalisation
Product / Aug 4, 2014
Real Time Personalisation (RTP) for Real-time
Conversations
ACQUISITION
